Action Condensed: a graded, flat sided headliner. Available at Commercial Type.
Action Condensed
Commercial Type
Action Condensed was designed by LettError and is available at Commercial Type
Action Condensed Bold Grade 3
NBA × OCD
In 2017 Original Champions of Design picked Action Condensed for a refreshed version of the NBA logo and identity. Commercial Type and OCD made some small but very cool modifications. Uh, pretty cool to see Action Condensed on such a scale.
Action Condensed Medium Grade 2
Action Condensed started as a headline font for the Letterror website.
Action Condensed Light Grade 1
Ermin Međedović wrote in his 2016 Typographica.org review of Action Text: “A distinctive R, g, y, and 3 give this typeface its own character. And look at the £! The uppercase diacritics are on the edge of visibility and may not be acceptable for sizes smaller than 24 points, but this is more of a concern for print design, and Action is best when it’s big and on screen.”
NBA Store in New York, featuring the new logo, 2018.
Check this Action Condensed used in the apps and identity of scooter mobility platform CHECK. Image via FontsInUse.
Subtle weight variations for typography hierarchy at small sizes. Complex typography for every medium. Image via FontsInUse
Pairing suggestion with Action Grotesque
