LTR Principia

Feeling expansive? Or a bit squeezed? Principia’s variable widths adjust to any typographic situation: headlines, titles, spines, logos, posters, exhibitions, banners, billboards, and walls. Available in upright and Italic, the wasp-waisted contrast and distinctive ball terminals are a stand-out in all sizes.

These covers are fiction in many ways! But they illustrate that typography, to a large extent, is about making text fit in boxes. Especially display faces like this one. Useful to have some room for variations in width!

LTR Principia was the only release in the “Brutalist Serif” category in the Proof&Co 2022 Almanac. And for now we’re rolling with it. And, we love how the word “seriffed” shows off the way Principia handles ligatures.

Alright, what's in the box?

LTR Principia Variable has an upright variable font and an italic variable font. Both have a width axis from a comfortable, normal width to a compact condensed. You can license the variable Upright and Italic separately for €80 each or the pair for €150.

The Singles are non-variable OpenType fonts. €50 for each. If you ever happen to know exactly which style you need. Frankly, you’re probably better off getting the Variables.

The Collection has both the upright and italic variables as well as all the non-variable OpenType fonts. All bases covered. €200.