Brutally Seriffed Uprights and Italics, set in different widths and styles of LTR Principia.

LTR Principia was the only release in the “Brutalist Serif” category in the Proof&Co 2022 Almanac. And for now we’re rolling with it. And, come to think of it, I just like how “seriffed” shows off the way Principia handles ligatures.

LTR Principia is a delightful new variable typeface with seven carefully picked widths. The mostt condensed version takes up about half the space of the widest, which means you can have a lot of fun fitting words into tight corners or stretching them to fill a void. Principia is excellent for headlines, titles, spines, logos, posters, exhibitions, banners, billboards and sides of buildings. With its wasp-waisted contrast and distinctive ball terminals, it’s a stand-out in all sizes.

Alright, what’s in the box? LTR Principia has an upright variable font and an italic variable font. Both have a width axis from a comfortable, normal width to a compact condensed. You can license the Upright and Italic separately for €80 each or the pair for €150.

LTR Principia Collection Principia Upright
 TrueType Variable
Principia Italic
 TrueType Variable
€ 150

Desktop license
Or € 80 per style

Desktop license
.

Making things fit in smaller boxes.

These covers are fiction in many ways! But they illustrate that typography, to a large extent, is about making text fit in boxes. Especially display faces like this one. Useful to have some room for variations in width!

Making things fit in smaller boxes.

I like the tight linespacing with LTR Principia. The text in white is at width 80, the author is set in width 52. John Gay is the photographer in the original edition of this book and I wanted to include a small byline. However, the photos on these covers are mine, took them on a recent trip.

Titles! Authors!