Brutally Seriffed Uprights and Italics, set in different widths and styles of LTR Principia.

LTR Principia was the only release in the “Brutalist Serif” category
in the Proof&Co 2022 Almanac. And for now we’re rolling with it.

LTR Principia is a delightful new variable typeface with seven carefully picked widths. The most condensed version takes up about half the space of the widest, which means you can have a lot of fun fitting words into tight corners or stretching them to fill a void. Principia is excellent for headlines, titles, spines, logos, posters, exhibitions, banners, billboards and sides of buildings. With its wasp-waisted contrast and distinctive ball terminals, it’s a stand-out in all sizes.

You say this is a “variable-first” release - what do you mean by that? Good question! The variable format is supported by all browsers and modern design tools. The pre-defined instances even look good in basic apps that do not give you access to the axes. So, I think it is time to jump in. Not just for the type designers, but also for you, dear reader, dear author and dear designer. If you need single

Alright, what’s in the box? LTR Principia has an upright variable font and an italic variable font. Both have a width axis from wide to condensed. You can license the Upright and Italic separately for €80 each or the pair for €150. I think it is a good idea to just get both of them.

LTR Principia Collection Principia Upright
TrueType Variable
Principia Italic
TrueType Variable
€ 150

Desktop license


Try LTR Principia in these font testers.