So exiting to see this work by OCD, The Original Champions of Design together with Commercial Type pop up in the real world. The NBA press release mentions “the taller, leaner typeface embodies the NBA game and its athletes.”. I think that is a great way to label a condensed. (I wonder if the naming was a factor in the selection of this typeface!) Get your Action here. More action: Typographica.org selected Action as one of their favorite typefaces in 2016.
Some ideas and code for RoboFont relating to the weight of text. As any introduction to typography will tell you, font families come in different weights, ranging from thin to black and many steps in between. These weights are used to create hierarchies and structure within the text. A bold headline will catch the attention. A lighter weight for reading, etc. While the word weight has connotations of physics and empirical envidence, the typographic reality is a bit messy. This code attempts to get a grip on the weight.
Click everything in this minisite for Action Condensed at CommercialType.com. Designed by ProjectProjects and built by GrayBits.