A dynamic typeface system for the Design Institute of the University of Minnesota.

TWIN

A typeface for the Twin Cities

In July 2002 the Design Institute of the University of Minnesota asked six design teams to make a proposal for a typeface for the Twin Cities. The brief indicated that the typeface should reflect the characteristics of the cities. This was a problem because we had never visited Minneapolis before (or left the airport). How to make a typeface for a city I had never seen – or worse yet: how to make a typeface for any city? Rather than to come up with one particular style, I wanted to try out an idea about a system that could collect ad hoc typefaces based on a large characterset. The “Panchromatic Hybrid Style Alternator”. This frightened the jury and the project was selected.

Twin_SpecimenMap