Action Condensed for NBA

So exiting to see this work by OCD, The Original Champions of Design together with Commercial Type pop up in the real world. The NBA press release mentions “the taller, leaner typeface embodies the NBA game and its athletes.”. I think that is a great way to label a condensed. (I wonder if the naming was a factor in the selection of this typeface!) Get your Action here. More action: selected Action as one of their favorite typefaces in 2016.